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Brand Manual

The City of Summerside Brand

The "City of Summerside" brand is shaped by the overall experience people have when they interact with our city and see first-hand how we perform.

Our Mission is to be Atlantic Canada’s premier city – the best city to visit, invest in and call home.

The brand is defined by the way that people think, feel, and respond on
an emotional level when they see it. It embodies what Summerside is all about for the people who matter—our residents, businesses, employees, customers, partners and suppliers, investors, and neighbors.

Our brand promise is a suggestion of what can be found in the City of
Summerside. The brand presented here represents many messages and feelings that were heard often during its creation:

  • Innovative
  • Timeless
  • Potential to grow with us
  • Speaks to multiple audiences
  • Meets the needs of multiple stakeholders

This brand manual will provide you with all the information you need about when and how to use the City of Summerside’s identity.

The City of Summerside Brand Manual

For more information, please contact:

Lorri Laughlin - Communications Director
lorri.laughlin@city.summerside.pe.ca 
902-432-1288
City of Summerside, 275 Fitzroy Street, Summerside, PE C1N 1H9 

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